As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent. I’ve been looking at sources of information that discuss the intent ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...