Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully ...

Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank. While there are many possible explanations, one common ...

Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent. I’ve been looking at sources of information that discuss the intent ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization ...