LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

Marketers have embraced personalization. Understanding customer needs to create and deliver relevant and timely experiences is top of mind. And personalizing campaigns to drive better performance is a ...

Whether we are talking about the network in your home or the network in your office, it’s important that these networks be properly segmented. Why? To keep sensitive traffic on the network separated ...

One of the first things you will realize as an entrepreneur is that you will need to be absolutely clear about your customer’s problems and envision your product solving their most important pain ...

Josh Raper, VP of Marketing at Affinity Answers, is a 15-year advertising veteran with a diverse background and significant experience in business and strategic marketing across digital and ...

We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Companies invest a lot of time ...

As the debate rages over which measurement methodology provides the best perspective on digital (or analog, for that matter) advertising effectiveness, I think there's a tendency to overlook something ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.

Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date, many have been painting with broad strokes. Within every audience ...

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.