On 16 June, over a billion people from the subcontinent had their attention focused on a small patch of greenery in Manchester, UK, the site of a cricket World Cup clash between India and Pakistan.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i.
This article is part of a series of articles from the WARC Guide to conscious media investment. Jake Dubbins & Harriet Kingaby, co-chairs The Conscious Advertising Network, and guest editors on The ...
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