The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

Here’s a sign that attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to ...

BOISE, ID - Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc., announced in-store incrementality measurement that delivers true causal insights into how in-store media ...

NEW YORK—In an important step towards creating a unified framework for measurement and reporting of attention to media, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have ...

Albertsons Media Collective, the retail media arm for Albertsons Companies, announced in-store incrementality measurement that delivers true causal insights into how in-store media drives incremental ...