The future will always surprise us. But if you train your organization to sense early, act decisively, and treat uncertainty ...

Forbes contributors publish independent expert analyses and insights. Innovation futurist, keynote speaker and author, based in California. The need to predict is omnipresent. Every time you buy a ...

A key objective of behavioral science research is to better understand how people make decisions in situations where outcomes are unknown or uncertain, which entail a certain degree of risk. Subscribe ...