Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

Imagine scrolling through your social media feed, and suddenly, an ad pops up for a new skincare product. The celebrity spokesperson looks flawless, the claims seem convincing, and before you know it, ...

Fluent, Inc. has unveiled findings from a survey of over 1,000 US adults regarding the effectiveness of post-purchase advertisements found on e-commerce confirmation pages. These ads aim to enhance ...

Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming. For the gambling sector, TV ads serve as a crucial medium to connect with ...