Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed under a ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...

In an era defined by data and precision, you need more effective methods to unlock the potential that each employee possesses. Performance analytics can help. The Fast Company Executive Board is a ...