The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

As brands look for more worldwide growth, localization of marketing campaigns as well as products is becoming more important to success. Brands are thinking globally, but acting locally. Localization ...

The global e-commerce market is a vast and lucrative landscape, estimated to be worth $6.3 trillion in 2024. This large market presents unparalleled growth opportunities for businesses willing to ...

In 2023, the U.S. experienced a trade deficit of $773 billion, with China as its largest trade creditor. The U.S. trade deficit has steadily grown since 2009, regardless of which party held the ...

In today's digital world, where data flows seamlessly across borders, privacy has become a critical issue for organizations. The trend toward data localization, driven by state security, intelligence ...

This article emphasizes the importance of going beyond translation in localization and provides key insights to help businesses effectively tailor their products and services for local consumers.

There has been an increased reversal toward reshoring—bringing back more control to parts manufacturing, assembly, and distribution with local geographic areas closer to the corporation’s home ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

In 2023, the U.S. experienced a trade deficit of $773 billion, with China as its largest trade creditor. The U.S. trade deficit has steadily grown since 2009, regardless of which party held the ...