This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll ...

A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from ...

The resulting return-on-investment (ROI) can not only be measured precisely, but also predicted ahead of time with artificial intelligence (AI). As a result, budgets marketing executives devote to ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Opinions expressed by Entrepreneur contributors are their own. There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her ...

Advertising Age published a fantastically unhelpful article last week. In it, the chief marketing officer at Publishers Clearing House, Jason John, recounts his recent purchase of a coffee maker. John ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...