Kellogg’s cereal Fruit Loops is the latest brand to fall foul of the anti-woke brigade. What’s its crime? It’s running a promotion on boxes in Canada that encourages kids to log in to a digital ...

On the red cereal box, Toucan Sam is seen holding an open book with the message: “Buy this book and get access to FREE Digital Library with equity, diversity and inclusion content.” On the Froot Loops ...

Froot Loops cereal boxes feature a promotion offering free access to a digital library focused on equality, diversity, and inclusion in Canada. The initiative, LOOP TOGETHER, was launched in ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Kellogg’s is bringing two of its popular cereal brands together in one box. Kellog’s on Tuesday ...

Kellogg's cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children's books that promote equality, diversity, and inclusion (ED&I). Boxes of the cereal in ...