Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

As digital transactions become faster, smarter, and more seamless, one question takes center stage: How do payment platforms attract users—and keep them—without compromising revenue? Enter the ...

Amazon?s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at ...

(Reuters) – Start-up companies using “freemium” business models, including Dropbox, SurveyMonkey, Animoto and Eventbrite, are thriving as the cost of computing power and storage falls. These are among ...

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team ...