The U.S. Surgeon General reports that 41% of parents feel too stressed to function most days. "CoComelon," the animated series, wants to lend a hand. Its first digital ad campaign —"CoComelon Can Help ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

When reduced-sugar gummy startup Häppy Candy debuted last fall it launched a free sampling campaign online supported by nano-influencers to help drive foot traffic to local retailers, gather consumer ...

If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...

Printing has long been one of the most influential media. This innovation enabled a wider dissemination of information, wherein ideas could spread across great areas. Printing technology has ...