Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

The distinct vibrant palettes across Wes Anderson’s oeuvre, from “The Royal Tenenbaums” to “Moonrise Kingdom.” The sinister reds used in “Mandy.” The icy blues in “The Dark Knight.” The pink-purple ...

How does color work, and how does the type of light source you use affect the colors you see? Appliance Science looks at the science of light and color. Richard Baguley Richard Baguley has been ...

Colors are so prevalent in our daily lives that sometimes we barely even notice them or think of their spiritual meaning. We notice the color of our outfits, the colors that represent our battery life ...

What is red? Green? Blue? This may seem like a question too dumb to merit a moment’s contemplation. Understanding colors is the first step to understanding reality. Source: ElisaRiva/Pixabay The ...

How do you find the quality of the light a light bulb produces? Using the color rendering index, a measure of how well a light bulb illuminates a range of colors. Appliance Science looks at the ...