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The art of words: How to write the perfect mission statement
Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...
Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...
What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...
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