On Nov. 16, the iconic Coca-Cola bottle celebrates its 100th birthday. It was patented on Nov. 16, 1915. By most counts, the bottle was–and remains–the ideal marriage of form and function, not to ...
Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
In a crowded bar where customers seldom have the chance to see the carton or hold the bottle close, it helps to convey something about the brand story in the design of the bottle. (Image credit: Clam ...
When I talk with young people about science and engineering I try to use everyday examples, but often come up with something too complicated, which leads to a lengthy, confusing explanation. This ...