Learn how creative leaders at this year’s By Design tap into emotion and design to make their work stand out. From heartfelt storytelling to unique, fun strategies, see how they’re transforming their ...

In 1990, two psychologists offered the first formulation of a concept they called “emotional intelligence.” In 1995, science writer Daniel Goleman published his best-seller, Emotional Intelligence.

Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

In the contemporary design world, Shuyi Liu and Yachu Feng have showcased how deep emotional intelligence, mindfulness practices, and innovative technology can be integrated into optimized design ...

When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map — a tool to visualize the entire journey, from initial awareness to ...

Exploring the gap between emotions customers feel and the experiences brands are designing. If you ask customers why they love a brand, they rarely credit the brand’s great martech stack or AI-enabled ...

To create offerings that truly resonate with users, tech companies need to prioritize empathy and human-centered design. But when dev teams are focused on coding and accounting for all the minutiae ...

From reconnecting with nature to the practice of "emotional design," 2025 will bring some unique trends in architecture. The outlook for activity among architectural and design firms was positive in ...