Learn how creative leaders at this year’s By Design tap into emotion and design to make their work stand out. From heartfelt storytelling to unique, fun strategies, see how they’re transforming their ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

A single product can seldom satisfy everyone, so it is essential to understand your intended users' actual and latent needs. The product should provide the functionality to fulfill their needs, and it ...

Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

Accessibility used to mean compliance. An installed grab bar, an added ramp, a resized font. But meeting physical standards is only half the challenge. The other half, the part that truly changes ...

This course covers the fundamental concepts, methods, and practices of emotional design and the emerging field of emotion technology, or affective computing. Students will learn how to conduct ...