Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...

The American Institute for Packaging and the Environment agrees that now is the right time for the Connecticut General Assembly to consider extended producer responsibility (EPR) legislation. AMERIPEN ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

ANN ARBOR, Mich.--(BUSINESS WIRE)--Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, today announced its 2025 Bottles of the Year, in ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Ottawa, Dec. 15, 2025 (GLOBE NEWSWIRE) -- The global artificial intelligence (AI) in the packaging design market, which stood at USD 126.43 billion in 2025, is projected to grow further to USD 326.15 ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...