Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
Business Wire

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer Experiences

MELVILLE, N.Y.--(BUSINESS WIRE)--Verint ® Systems Inc. (Nasdaq: VRNT), The Customer Engagement Company ™, today announced the addition of Digital Behavior Analytics to its Experience Cloud solution, ...
Forbes

Embracing Digital Sociology To Unlock The Next Marketing Frontier

As we continue to navigate a rapidly evolving digital landscape, marketers have the opportunity to leverage digital sociology to develop more effective, culturally relevant programs. Before I dive ...

Digital surveys may have hit the AI point of no return

Westwood’s results suggest that digital surveys may or may not be a true reflection of people’s opinions. There is just as ...
Marketing

How Digital Customer Behavior Is Changing Brand Management

This series explores how digital has changed the fundamentals of marketing (see list at the end of this article for previous and upcoming articles). To say that the brand universe in 2011 is ...