Dealing with difficult customers is an inevitable part of running a business. However, learning how to handle challenging interactions with professionalism and empathy can turn potential conflicts ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. My dad and I were two weeks into our road trip when we checked into a hotel for a special ...

Emotion is the driving force in today’s buying process, and sparking the right emotions can attract new leads to your business. Customers tend to make choices based on their feelings toward a product ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Understanding customers’ needs and feedback has always been important for businesses. But it’s not just about identifying whether customers are satisfied or dissatisfied; the real value lies in ...

Dealing with stress isn't just about managing negative emotions. Recent research suggests that savoring positive moments is ...

Daily life can evoke painful emotions. News of war can bring out sadness; climate change disasters can trigger fear. A squabble with a partner or a misunderstanding at work can unleash anger. Knowing ...