Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

Qualitative analysis serves as the foundation for compound identification. It focuses primarily on determining the elemental composition and structure of analytes within a sample. Identifying the ...

Market researchers use two basic types of research: quantitative and qualitative. Both are valuable in investigating a market and gathering valuable information, but each varies in method.

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...