At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Often, CEOs who are disappointed with their marketing team's results are focused too narrowly on short-term performance metrics. Savvy marketers, on the other hand, know that allocating 100% of ...