In today's fast-paced, technology-driven world, defining your product's use case is vital. What is a use case? Simply put, it's a description of how your product or service will be used by your target ...

A good use case provides specificity that is crucial when choosing among customer data platforms. Late last year, I was preparing a customer data platform (CDP) onboarding workshop for a large ...

Companies now no longer have a choice but to prioritize AI transformation. In a time where the Amazons of the world have set the customer service bar incredibly high, consumers have developed high ...