Knowledge-based economies are increasingly built on data-driven intelligence rather than traditional capital or labor alone.

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

We’re in the midst of a significant transformation—in both business and life—that hasn’t happened since the turn of the century. Artificial intelligence (AI) is undoubtedly one of the core drivers of ...

Eilon Reshef, cofounder and CPO of Gong, is a seasoned entrepreneur, executive and investor in the internet and software spaces. Data-driven decisions are more impactful than decisions made without a ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...