At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...

Blogs are a way to give visitors a company's expert opinion on a topic. Search Engine Optimization is one way to increase online visibility for your business. Planning content based on data has a real ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

To stand out, you need exceptional ideas and compelling content in fascinating formats. All three can be enabled by one factor: data, connected and informing decisions at three levels of your business ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

For decades, the entertainment business has celebrated instinct. Executives were praised for having a “gut feel” for the next hit or the ability to read the cultural moment and trust their creative ...