Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

The art of mining data to develop insightful and actionable results that will effect the bottom line in terms of improved efficiency and increased profitability requires a mix of skills and tools.

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...