All the enterprise customers and end users I'm talking to these days are dealing with the same challenge. The number of enterprise AI tools is growing rapidly as ChatGPT, Claude and other leading ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In addition to potentially saving the healthcare industry upwards of $360 billion annually, ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have been a popular tool for publishers to package their own data with their own inventory to sell to buyers. A new practice, ...

When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to ...