Avoid direct use of corporate trademarks. Logos from major brands are off-limits for customization. Use them only for reference or commentary, never as your own brand. Make significant changes to ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...