LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...

Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

If your business is seriously struggling to retain customers, building (and maintaining) the right relationships might provide the help you need. Just about everyone has heard how increasing customer ...