Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. This article discusses the next ...

Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the SumAll blog. One of the most important parts of your business is ...