Tourism and Hospitality Research, Vol. 8, No. 4, Special Issue: Papers from the 17th Annual International CHME Research Conference, Strathclyde, May 2008 (OCTOBER 2008), pp. 298-308 (11 pages) Image ...
Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...
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