As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...

Perceived value is one of the key psychological factors influencing a consumer's purchase of finance and insurance products, Allstate Dealer Services said in a white paper it promoted this fall. "This ...