The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

In 2025, building customer loyalty should be a priority for both startups and well-established enterprises. Rather than focusing all energy and resources on converting new customers, they should also ...

Customer loyalty has evolved, and offering a great product is no longer enough to retain customers. You need to deliver value through exceptional experiences and clear outcomes. Research shows that 72 ...

In the world of B2B, customer loyalty is the cornerstone of sustainable growth. While many businesses focus on customer acquisition, it's returning customers who often drive the most substantial ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

All those issues play into the loyalty strategy restaurants are consistently striving to improve — more than half, 68% are aiming to optimize customer data to help build loyalty and 61% are aiming to ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long haul. The definition of customer loyalty has evolved dramatically. It's no ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...