Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Generative artificial intelligence (GenAI) has revolutionized customer experience (CX), bringing in an unprecedented era of innovation across industries. Among its many capabilities, GenAI can deliver ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Customer lifecycle management ensures that businesses are using their UC systems to maximum potential. Written by eWEEK content and product recommendations are editorially independent. We may make ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

PITTSBURGH and MONTREAL, Oct. 28, 2025 /PRNewswire/ -- Level, a digital marketing firm backed by private equity sponsor Dubin Clark, today announced the acquisition of BAM Strategy, bringing together ...