Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason VandeBoom ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Access of our Customer Insight Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

To learn more about our editorial approach, explore The Direct Message methodology. Marketing is full of metaphors. We talk about building campaigns, targeting prospects, hammering home messages. But ...

PLEASANTON, Calif., May 14, 2025--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, and Kantar, today announced that their partnership with financial institution ...

In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challenging, and ...