From ERP systems and call centers to SFA and sample-management solutions, pharmaceutical companies have myriad ways of capturing customer information and learning more about customer needs. Add ...

The impact of personalized experiences on shopping decisions is well accepted across industries. Customers venture into buying journeys that are both multichanneled and non-linear. With the advent of ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

FileNet, an IBM (NYSE: IBM) company, today unveiled Customer Information Management, a single customer view solution that allows people dealing with customer enquiries to access all documents, images ...

NEW YORK (January 25, 2016)—According to a new report by Forbes Insights, in association with Pitney Bowes, "Understanding Your Customer: The Foundational Enabler of a Superior Experience With ...