In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways. What’s in your abandoned cart? From a ...

The past few years have dramatically changed much of how companies do business. Although many are still sorting out what those lasting impacts might be, it’s clear that a host of customer expectations ...

New approach focuses on fixing the operational and technology failures that cause customer dissatisfaction You don’t ...

A growing number of B2B businesses are claiming to be customer-centric – but before you add, “we put our customers at the heart of everything we do” to your core messages, is your customer experience ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Creating a personalized customer experience is the key to forging lasting relationships with clients and driving success. As markets and customer expectations continue to evolve, business developers ...

Intentionally designed experiences, not features or price, are the real drivers of retention, trust and long-term revenue.

Opinions expressed by Entrepreneur contributors are their own. Great companies are like beautiful clocks; they’ve got a lot of moving parts that all have to work together in order for the whole to be ...