For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...