Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

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Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns for the social platform, Reddit created this infographic (below). It covers creative ...

Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand. The call-to-action should be direct, relevant and urgent. It is typically in the form of a button ...

YouTube has developed a new creative guidance tool that uses artificial intelligence (AI) to detect if an advertiser’s video campaign meets its best practice guidelines, and draws up solutions to ...

Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns. Google Ads has introduced an AI-based feature to optimize ...