A new dataset published Oct. 29 by Saint Louis University School of Law researchers, in partnership with colleagues from Pacific University School of Social Work and Wayne State University College of ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...