Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...

A content audit ensures you know what content you have and don’t have. It helps you focus content creation and curation efforts on gaps in your inventory. An audit prevents investment in duplicate ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...