Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the ...

When Andrew Goetz and Matthew Malin set out to name their unisex beauty brand 16 years ago, they decided to follow in the tradition of successful companies like Johnson & Johnson and Procter & Gamble, ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

An idea that seemed like a real plus when streaming was newer has fallen into cliché. By Tiffany Hsu First there was e. Then came i. Now it’s +. With the proliferation of streaming platforms, the plus ...