Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

Demand is what the consumer can and is willing to buy at a given price over a given time period. Analyzing demand is a complicated process that takes into account many variables. Economists and ...

When you price products for your small business, you can fall into the trap of ignoring other factors that affect consumer demand besides price. Consumers have budgets and choices about what products ...