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Beauty trends rotate between seasons just like fashion obsessions. Of course, what's currently in can vary depending on your go-to source. This summer everything from blurred lips to blonzer and even ...

Eyeshadow is a cosmetic product designed to enhance and define the eyes, adding color, depth, and dimension to the eyelids.

It’s one thing to perfect a glowing foundation or sculpting contour, but mastering an eye look can be especially tricky. More specifically, understanding how to choose eyeshadow colors that bring out ...

Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

We've already seen pastel purple highlighters taking off this season, and now the color trend is coming for our eyes too. At the recent InStyle Awards, both Demi Lovato and Selena Gomez arrived ...

If you’re looking to make your eyes stand out against gray hair, it’s time to look for shadows that are rich in color and have greater payoffs. That means avoiding selecting tones that are light and ...