CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Headlines abound with news of CRM application failures--with failure rates as high as 80% being reported. At the same time, technology application providers continue to sell CRM as the ultimate ...

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing customer reputation management for organizations across various sectors. These ...

Diolachan Consulting founder Edward Garry explains why CRM strategy comes first in this clip from CRM evolution 2018. Edward Garry: Your CRM strategy has to really dictate what your data strategy. You ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...