Walk any retail aisle and witness the silent sales force at work: Printed labels and packaging signaling value to shoppers. These same packages strengthen an equally critical bond between brands and ...

To maintain longevity and customer loyalty in today’s fast-changing world, classic brands must strike a careful balance between embracing innovation and staying true to their roots. People become ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.

Aldi is finally putting its name on its products. The grocer, which runs nearly 3,200 stores in the U.S., tells Fast Company that it’s launching its first-ever namesake brand and putting its name on ...

Built on years of shopper feedback, the redesign gives more than 90% of products a unified look — with some even carrying the nicknames shoppers already use. Stephanie Gravalese is a food and beverage ...

Australian supermarkets may begin a major transition away from traditional product labels from next year, as brands respond ...

You've stood there in the grocery aisle. One hand reaching for the familiar red label you've trusted since childhood, the ...