Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

I need some clarity, please. We are using a cross-functional team to articulate a revised brand promise. The good news is that we are using market research to find promises that are customer-relevant, ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot of buzz these days about having a “brand platform.” Perhaps you’ve heard the term, but aren’t sure what it means. Rest ...