Something I know many of my clients grapple with is how (and whether) behavioural economics intersects with segmentation. Think of it this way: behavioural economics is about similarities, while ...

Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through ...

Future Market Insights (FMI) offers a 10-year forecast on the global behavioural health market. The primary objective of the report is to offer updates and information related to market opportunities ...

This post is sponsored by Media Prima. Advertising is one of the most important components that can affect a consumer’s decision. Today, advertising has evolved into an industry that requires ...

Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...