Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...
Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...
YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...
At SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts to rocket your team to B2B ...
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if I told you with a little practice and ...
The best B2B marketers will develop a strategy to act as a blueprint to success. With a thoughtful content strategy, you can make sure your content is impactful and tailored to your audience. Having a ...
B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...
Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and ...
We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
Planning for each year in recent memory begins with this directive from management: “You’ll need to deliver more stuff with fewer resources.” Sometimes this message is accompanied by: “Oh, and you’ll ...
Are customer use cases just a glossy marketing ploy? No. Done properly, they are the foundation for all the content that follows. Amidst the social noise, case studies still have relevance. Here's why ...
Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...
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